YOU ARE CALLED TO COACH
It’s time to walk out the transformation you offer to others.
If you’re a new coach or a full-time coach still rebuilding your revenue every month this is the moment to anchor your business in something stronger than hype.
You're not just here to sell a program. You're here to build a business rooted in retention, sustainable income, and long-term client relationships.
And that begins with your first ten clients.
Let’s be real…
You’ve been busy making digital products, revamping your brand, trying to stay visible, but the consistent revenue still isn’t coming in.
You’ve got people watching but not booking.
You’re on calls with people who say “I can’t afford it,” but deep down you know the real problem is clarity. The offer isn’t landing, and the system isn’t built yet.
You’ve taken the courses, made the investments, and followed the scripts.
Now you’re ready to trust yourself and actually build something that fits.
You are in the right place!
TAKE A PEEK AT OUR FRAMEWORK
What You’ll Learn Inside
Called to Coach
This isn’t a “learn and leave” program. This is where you build the systems, structure, and strategy that keep your business rooted long after your first ten clients.
Here’s what we focus on:
Retention-First Business Design: Build a business model that clients don’t outgrow. We design offers, pathways, and systems that keep your clients coming back and referring others.
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Your Signature Offer + Client Journey: Refine your offer promise, pricing, and delivery to support sustainable results and revenue. This is the container your entire business will grow from.
Thought Leadership That Builds Trust: Own your voice, share your perspectives, and position yourself as the go-to coach, not just the loudest one. Your content will reflect real coaching, not recycled trends.
Personalized Sales that Convert: No sleazy scripts. Learn how to sell through real conversations, value, and clarity so your audience knows you're the one.
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Flexible Offer Structure for Longevity: Create pathways for new, re-signing, and returning clients so your audience doesn’t age out of your work, they grow deeper into it.
Life + Business Alignment Systems: Daily, weekly, and monthly rhythms to help you maintain energy, clarity, and capacity to actually enjoy the business you’re building.
Your First Ten Clients Aren’t Just a Goal. They’re the Blueprint.
They’re your feedback loop. Your case studies. Your proof of concept.
They lay the foundation for a business that doesn’t depend on starting over every month.
Because when you focus on retention from the very beginning, you stop chasing and start leading.
You build systems that carry you from client #1 to a full roster with recurring revenue.
You craft messaging that pulls the right people in and keeps them coming back.
You create a coaching experience that makes re-signing the norm, not the exception.
HERE'S THE THING
Called to Coach Is for You If…
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You’re new to coaching and want to sign your first 10 clients with confidence and clarity.
You’re already coaching full-time, but still rebuilding your income every month and know there’s a better way.
You’re ready to shift out of client-chasing mode and into a model where clients stay, refer, and re-sign.
You’ve got the gifts, the message, and the mission, and now you need the structure, systems, and sustainable sales plan to support it.
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Called to Coach Program Inclusions
Weekly live teaching + hot seat coaching
Daily Slack support for real-time guidance and accountability.
Content + messaging feedback from Tenagne
Access to private community of mission-led women
Clarity assessments to track your growth
Templates, tools, and retention-based systems
Within Your First 30 Days You'll:
Get crystal clear on the promise of your coaching offer and price it for sustainability
Identify the ideal client you’re speaking to and build messaging that connects and converts
Start nurturing a 100s List of warm leads and generate real momentum toward discovery calls
Set up your backend systems so you can confidently enroll and deliver without chaos
Audit your content and client experience to make sure you’re building a business that’s designed to keep clients, not just attract them
Understand the retention levers that actually lead to long-term income and how to pull them intentionally
Start hearing “I want to work with you again” from clients before the program even ends
imagine this
MOMS HERE'S THE THING
This is Coaching That Heals, Teaches, and Sustains
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We don’t just talk about mindset here. We live it.
We don’t just focus on sales content. We coach. We lead. We grow.
This is a program where we don’t wait until you're “more ready.” We start with where you are and we build from there with strategy, accountability, and a business model that leaves space for your peace, purpose, and power.​​​
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what they said
This program has been amazing! I gained a clear roadmap for my coaching program, learned how to reach my ideal client, and improved my messaging. While I didn't quite hit my goal of 10 clients, I still signed up several and gained valuable insights for future growth. I truly appreciate being part of this program.
Working with Tenagne has always been incredible. This is our third time together, and she consistently exceeds my expectations. She's direct, honest, and challenges me in the best way, which is exactly what I need from a coach. That's why I keep coming back for her guidance.
Vanessa Louis
I'm really proud of how much clarity I've gained in my voice. While my messaging is still evolving, I've become clear on the tangible outcomes my clients receive, which has been a game changer. Tenagne’s guidance helped me realize that people need to feel like they're getting real value from the coaching they're paying for. It’s still a work in progress, but I'm confident that with time, I'll continue to refine how I communicate it.
Makeba Cortua
​​​Working with Tenagne has changed the game for my business. Not only because of having the right strategy, but becoming the person who could even execute the strategy. I'm on track to have my first $10k month only 60 days into the Called to Coach program. With grace, she has been so intentional about helping me identify my limiting beliefs and straight up pushing me past them. She completely removed the guesswork of not only how a CEO operates in their business, but how a CEO operates in their everyday life.
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I credit so much of my personal development and business development to Tenagne, and I'm just so grateful for her guidance and her direction.
Amber Adams
Hey there
Meet Tenagne Turner
I’m Tenagne Turner. I teach women how to grow sustainable coaching businesses with consistent clients and recurring revenue through retention, not burnout.
I know what it’s like to feel like every month you’re rebuilding your business.
But what changed everything for me was when I stopped focusing on bringing in more and more new leads and started building long term relationships.
My clients re-sign, refer, and grow with me because they trust me to coach them at every level. I intentionally designed my business to focus on quality and not quantity. My clients have been with me for years and through diversifying my offers, they've been able to experience private coaching, retreats, and content days.
Retention is how I scaled to multiple six figureswithout more offers, without ads, without launch exhaustion.
Now I want to show you how to create that same consistency and stability in your business.
BUILD YOUR IMPACT. BUILD YOUR INCOME. BUILD YOUR INFLUENCE. BUILD YOUR IMPACT. BUILD YOUR INCOME. BUILD YOUR INFLUENCE. BUILD YOUR IMPACT. BUILD YOUR INCOME.
GOT QUESTIONS?
The full answers to your questions
When does the program begin?
Called to Coach begins on October 30th, 2024 and will meet weekly as a group.
Do I get lifetime access to the program material?
You will have lifetime access to live teachings, material, and weekly coaching calls.
How much time will I need to dedicate to the program each week?
Please set aside 1-2 hours per week to stay on pace with the program.
Do I get support, community, or access to you?
You will have weekly live coaching calls for teaching the curriculum and personalized feedback and mindset coaching.
Will this program work for me if I'm new to coaching or have limited experience?
Yes! This program is for new or established coaches who haven’t signed their first ten clients yet.
What is the investment?
$5,000 paid in full
What are the payment plan options?
6 monthly payments of $833
